Honda Goldwing Dunlop Tire Update
December 18, 2006 | No Comments | Uncategorized
As promised, here is the latest information I have concerning the Honda Goldwing tires made by Dunlop and the Dunlop worker’s strike. This information was provided by Dunlop to one of our Dunlop Gold Wing tire suppliers during a conference call. My supplier, in turn, passed the information along to me.
As of December 11, 2006, the negotiations between management and workers were at an impasse. The strike will be 90 days old on January 3, 2007. Meanwhile, Dunlop has been hiring replacement workers and expects to be at full capacity within 60 days. So far the strike has mainly affected supply of Dunlop Elite III’s, Dunlop 402 cruiser tires, and Dunlop Qualifiers. Dunlop is trying to bring in some Qualifiers from France; however, the supply is slow and the quantities fall short of demand.
Although Dunlop believes they will be at full capacity in 60 days that does not mean that the tire shortage will instantly end. First of all, Dunlop has made it very clear that the motorcycle after-market supply is very low on their list of supply priorities. Number one on that list is the automobile market. Once the automotive market demand is satisfied Dunlop will turn to the power sports market. Even then they are going to concentrate on original equipment production for Harley and Honda. Once they satisfy demand from the OEs they will go to work on the after-market supply.
So what does this all mean to you and me? Well, Dunlop says that once they start running at full capacity it will take them at least 6 months to catch up with demand for the power sports after-market. Using Dunlop’s best case scenario, we are looking at August of 2007 before we see a readily available supply of Dunlop Elite III’s for the Goldwing . Personally, I’m taking Dunlop’s predictions with a grain of salt. As I stated in my earlier post on this subject, the shortage of tires started well in advance of the strike. I would be completely surprised, albeit pleasantly, if I see Dunlop supply satisfy demand before this time next year.
The situation at Chrome World is this. Demand for tires is falling off as we head into the winter. That is good if you are thinking about buying tires. As I write this we are fully stocked on Avon and Metzler tires. However, we are currently back ordered on the Bridgestone and Dunlop tires. If you consider that Dunlop’s share of the Goldwing market exceeded the market share of all other brands of tires combined, you can see that Avon, Bridgestone, and Metzler have done a relatively good job trying to meet the increased demand caused by the shortage of Dunlop tires. The question is can they stay ahead of demand next spring as we move back into the riding season? I think it is more likely we will see a repeat of this year’s shortages and back orders.
I am advising all of my customers to buy a set of tires now. Get them on order, especially if you must have Dunlop’s. We fill back orders in the order in which they are received. If the tires you order come in earlier than you expect and you don’t need them yet, just store them in a dry place until you do need them. If you wait until spring, when everyone and their brother is looking to buy tires, I can’t promise you that you will get a set of tires before the tires you are riding on are dangerously low on tread.
I’ll post additional updates as I get additional information.
